Friday, September 2, 2011


I was at the store today. On the one hand, I'm glad that Quaker actually puts minorities on their cereal boxes.

On the other hand...

I'm not sure what to make of the fact that the African-American kids only appear on the box labeled Brown Sugar.


  1. My son would have to be on the powdered sugar version. Oh snap.
    But yes, this is very awkward.

  2. i'd like to know the answer to that one myself! Maybe we should ask the makers of Quaker, i'd so be the one to actually do that!

  3. I think Quaker has been using Black kids on that flavor for as long as I can remember...heaven forbid they have People of Color on the original flavor, or that Black people purchase any kind other than Brown Sugar! It's overwhelming to think of the many subtle and not-so-subtle messages are thrown at us every day about what it means to follow the norms of various social identities (race, ethnicity, nationality, religion, gender, sex, etc.).